“Drive Electric” was a mock campaign for my Advertising Portfolio class commissioned by LG&E. LG&E is Louisville, Kentucky’s primary electricity supplier, and was interested in increasing the amount of electricity used to charge electric vehicles in the area. While driving electric is both climate-friendly and innovative, my team decided to approach the campaign by partnering with “Alani Nu” an energy drink company also based out of Louisville. My graphics were bold, colorful, unique, and humorous to make electric vehicles appear practical and eye-catching rather than rare and unattainable to consumers.